ew York Life entered the Taiwan market
in 1992 when the company sold its first ever local policy,
a Modified Premium Whole Life valued at two million NT
dollars.
Being subsidiarized in 2002, New York Life Insurance Taiwan
Corporation (NYLITC) has developed a team of 1,500 professional
staff and sales force, servicing more than 300,000 policyholders
with total assets under management exceeding NT$60 billion.
Looking forward, NYLITC will continue to expand its market share
in Taiwan through pursuing its five service values, including
financial strength, integrity, customer focus, innovation and
quality assurance. NYLITC is committed to providing financial
security with innovative products and professional services
to our customers so as to become the most trustworthy insurance
company in the Taiwan market.
Over the past few years, the stunning sales record of New
York Life in Taiwan has made it stand out from the rest of its
international operations. We pioneered in diversifying our sales
channels by building a multi-faceted distribution strategy.
We expand the distribution of our insurance products through
banks and telemarketing, in addition to our professional agency
force. We are the forerunners in the local insurance market
to successfully implement a consolidated marketing strategy.
Following the prestigious history and outstanding sales record
of its New York-based parent company for more than 160 years,
the 16-year-old NYLITC has achieved a steady sales growth
and outperformed the rest in the international operations.
Adopting New York Life's core values, NYLITC has a great
care, better understanding of your needs, and humanity in
our business practices. NYLITC, The Company You Keep, is the
right choice that you make for the life time.
